TEDTalks: Melinda French Gates – What nonprofits can learn from Coca-Cola
by globalhealth on Sep 28, 2011 in Multimedia
At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations...